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I guess I should explain what I mean by technical/craft versus story/emotional elements.
To me, the technical and craft elements include everything from exposure and post-processing to things like composition, lighting, and style. Story and emotional context has to do with how the photo makes viewers feel. How they perceive the subject(s) in the photo, that sort of stuff.
I've snapped photos that I considered to be quite good in terms of their tech/craft elements but were, in my opinion, lacking in emotion, story-telling, or presentation of the subject. Conversely, I've captured images I thought were flawed (in quite noticeable ways) for their depiction of tech/craft yet were quite good in conveying emotion, feeling, or story. And because of that, I thought they were good photos in spite of their technical and/or craft problems. The key, I suppose, is knowing when one set of elements or the other (when one set is lacking) is good enough, powerful enough, to make up for the flaws in the "lacking" elements. It' s not enough to say, "I know this image is over-exposed and the colors are off but the story it tells (or the emotions it conveys) makes up for it."
Instead, I would have to be able to say, "I know this image is over-exposed and the colors are off but the story it tells (or the emotions it conveys) is truly remarkable and makes that other stuff so much less important."
That sort of thing doesn't happen often, of course. Not often at all. Luckily, in terms of editing the keepers from the non-keepers, I rarely snap a photo that obviously sucks from a tech/craft perspective but is so damn good in terms of story/emotion that it's an automatic keeper. (Or vice versa.) If or when I do, I have to slap myself upside the head, hard, for messing up the parts that suck. Nothing worse than shooting a half-awesome photo or one that sucks in one way but is most excellent in another.
Anyway, just thinking out loud.
Pic at the top is from a couple of years ago: the exceedingly curvaceous Madison. 5' Photoflex Octo for my main. Couple of kickers either side. Snapped in the living room of a residential home with the front drapes pulled closed. (Fairly busy street out front. Didn't want to possibly cause a car crash or invite the cops courtesy of a neighbor.)