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Photographers
talk a lot about style, you know, personal style. So, what is
personal style? Personal style is that part of a photograph which
includes the photographer's biases, whether their biases are revealed
by lighting styles or techniques, composition, personal commentary,
and more. In other words, a photographer's personal style represents
that part of their photography in which they have added their own
voice. Their human voice. They're (hopefully) thoughtful and
intentional voice. It's that thing referred to in Latin as their vox
humana.
A photographer's voice is not an audible voice, of course, but it
can speak quite loudly and quite succinctly.
In
the 17th and 18th centuries, vox
humana became
a popular term among church music aficionados. It referred to a
specific reed in pipe organs of the day, one which produced a
beautiful, vibrato, almost human-like sound. Later, the term took on
another meaning, one used to describe an artist's style, that is,
his or her artistic "voice."
Hmm...
Latin, church organs, artist's voices, glamour photography?
In
the arts, visual arts and otherwise, an artist's style or "voice"
is considered a very important element of their work. It identifies them in many ways. That's
because it's the one element of their work that sets them apart, to
varying degrees, from other artists pursuing the same sorts of
endeavors. Photography, like any other art form, can be highly
competitive. Beyond a photographer's skill at networking, hustling,
and schmoozing for work, i.e., clients, customers, art buyers, etc.,
a photographer's vox humana goes a long way towards making
them, and their work, memorable and, quite possibly, in demand. For
some, that is, those pursuing photography as all or part of their
income, a resonating vox humana can be quite profitable as
well.
In
creative writing, for example, a writer's literary style, the way he
or she constructs prose, is called his or her "writing voice"
even though, again, no actual sounds are generated. (Unless, of
course, the work is read aloud and the reader's human voice becomes
inspired by the writer's soundless voice.) With creative writing, a
personal, identifiable, and somewhat unique vox
humana
can be a truly awesome thing! (Provided that "voice"
resonates in positive ways with readers.) It can not only be satisfying for both
writers and readers, it can sell books and more! The same holds true
for photographers, even glamour photographers, including that part
about resonating... with viewers in photography's case.
Yep,
a shooter's style, their "voice," their photographic voice
can be an awesome thing. Some photographers truly make their photos
sing in beautiful and meaningful ways. Look, I'm not trying to go
all metaphorically philosophical on anyone but training and
developing your photographic voice, a voice that resonates with
viewers, one that produces pictures that sing, is a very positive
thing, perhaps the most important thing many photographers can do.
Like a singer practices and trains their voice, photographers should
do the same... once they find their voice.
How
does one develop their photographic vox
humana? Certainly
not by diction or singing lessons, that's for sure. In fact, I'm not
sure it's something most photographers develop purposely and consciously. Instead, their style or voice seems to evolve on its
own as the result of cumulative and eclectic, sometimes subconscious,
retention by 1) viewing the work of others and 2) incorporating bits
and pieces of the work of others in their own work. (Consciously or
subconsciously.)
What eventually emerges is one's own photographic
style or voice. It may not always be especially unique and it's
usually an amalgamation of other photographer's styles. Most often,
it isn't a result of anyone's naturally-bestowed creative abilities.
After all, it's that amalgamation of other photographers' styles and
approaches which, when assembled together, consciously or
subconsciously, becomes an individual shooter's style or voice. The
good news is-- No natural endowments required.
The gratuitous eye candy at the top is Jenna. I snapped it utilizing my usual glamour photography voice, i.e., making obvious use of edge-lighting and shooting from slightly below with an upward angle. That is how, at least in part, I most often talk "glam and tease" with my photographic vox humana. The pic is from a set shot on a small set in a studio.