Monday, November 17, 2008

Is DSMC the Future of Image Capture?

What is DSMC you ask? It's an acronym, of course. But acronyms are meaningless without knowing what the letters represent. In this case, DSMC stands for Digital Stills and Motion Camera. In other words, it's a video camera capable of capturing both still images as well as motion pictures in a incestuous marriage of two, closely related, technologies.

DSMC is the brain-child of RED Digital Cinema Camera Company founder and CEO, Jim Jannard. Jannard is also the founder of Oakley, Inc., a popular and successful eyewear and apparel company. Talk about diverse companies!

RED isn't the first company hawking products that marry still and motion capture. Heck, many cell phones can do that; not to mention point-and-shoots and high-end dSLRs like Canon's 5D MkII. RED's newest, however, takes these convergent technologies to new heights.

I'm not going to catalogue the tech specs of RED's new camera lines, EPIC and Scarlet. You can have a look-see for yourself by CLICKING HERE. Instead, I'll simply describe RED's newest, modular, technological marvels with a single word: Wow!


Of course, "Wow!" comes with a price. And the price won't be cheap. But think about it, leastwise in terms of image capture at the higher levels of production: The ability to shoot digital stills with equal or greater quality than a (digital) medium format camera while also capturing motion pictures with the high-definition resolution of almost any of the pro, digital cinema cameras out there? Fuhgedaboudit! And how about this modular system letting you still use your investments in optics, whether it's Canon or Nikon glass?

Wow!

The eye-candy at the top is Monica from some time ago. Shot Monica in the backyard of a location home in the San Fernando valley at/around mid-day. I placed Monica in a shady area and used 3 studio lights to illuminate her. Couldn't let a pretty girl like Aussie born-n-raised Monica wilt in the sun. Shrimp on the bar-bee anyone? With Monica tending the grill?

6 comments:

Anonymous said...

She sure has a nice grill!

What is this going to do to your industry? Will there be a need for still shooters when they already have an artistic video guy?

jimmyd said...

Historically, the adult biz has always been quick to embrace new technologies: From home video to DV cam, to DVD, to Hi-Def. I'm not sure too many, if any, companies will purchase this camera. Why? It doesn't really add anything to the bottom line. And the bottom line is what the adult biz is all about. I already shoot both stills and video on a number of sets, albeit with separate video and still cameras. If someone hires me to shoot both stills and video with RED's new cameras, no problem. It would be a problem for some other video shooters as they have little or no experience shooting stills. They could handle the camera but there are other skills required to shoot photo images. Skills most of them have no experience with.

Anonymous said...

For people shooting video and taking stills as their business the Epic and Scarlet are awesome and they will give them plenty of , but for us focused in stills only is waaaaaay too much :P, I mean you can have a Mamiya ZD (645 AFDIII with 22 digi back) for $9,999, the Phase one with the P30+ for like $15,000, the full framers EOS 5D MK II $2,999, the A900 is $2,999, the D700 is $2,699. -not for video but for stills) for far less, etc..

Also it worries me they could get in a "H3Dism" hasselblad has their modular system but they closed it to Hassie back compatibility only with the H3D, will RED close their architecture for RED only backs?

As said before for Video and Still people? this thing is fallen from heaven, for us still photographers? it is way toooo much money :P

Will adult Biz get in the bandwagon? It would be awesome for you to find one in Tera's studio :D!!

Be nice Jimmy :)

Eduar

jimmyd said...

@Eduar-- I doubt anyone in the adult biz will jump to purchase. It's simply a cost factor: As I mentioned above, the camera adds nothing positive to the bottom line. Yeah, maybe a production or two might rent one of these cameras and try it out. And I'd love to be the shooter on such a production. But I doubt it will happen in the foreseeable future.

MauiPhoto said...

Could you elaborate a bit on the lighting and modifiers you used for this shot?

jimmyd said...

@MacGyver-- Three lights: a mainlight, positioned in front of her, modified with a large, 48" white umbrella and two backlights, behind her at 45 degree angles, modified with shoot-thru umbrellas.